Audi teams with Marvel for ‘Captain America: Civil War’
Global advertising/marketing campaign for movie
Fur Audi models get first-time viewing at cinemas
LOS ANGELES, California – Audi and Marvel Entertainment have conspired once again to feature an Audi in a movie – this time the upcoming blockbuster ‘Captain America: Civil War’.
The film is scheduled for release in the US on May 6 2016.
“The long collaboration,” Audi says, “continues our commitment to one of Hollywood’s biggest franchises and its passionate fans.”
After nearly a decade of successful collaborations, the Marvel and Audi, many of whose vehicles will feature in the film whose publicity will include an advertising and marketing campaign to co-incide with the world premiere in Los Angeles.
ONLY THE BEST FOR THE SUPER HEROES
Audi says the campaign will includes an exclusive digital video called “The Chase”, directed by the film’s directors Anthony and Joe Russo, to preview a pivotal scene featuring the all-new Audi SQ7. It will include a 30-second commercial.
Loren Angelo, Audi America’s director of marketing, told The Corner in a media release from the US: “Even as the mighty Avengers break into Civil War their affinity for best-in-class, high-performance and state-of-the-art technology in their vehicles ties them together.
“Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.”
While the Avengers’ universe is fractured as we know it, Audi supports Super Heroes on both sides of the divide with all-new models. Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr)
finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar.
Anthony Russo, who directed the film with his brother Joe, told The Corner: “We always try in these movies to ride the line between something that is set in the real world but just a little out of reach.
“To be able to work with a company such as Audi and to have access to their current models and most advanced designs helps us strike that balance.”
Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character Black Panther/T’Challa. Emily VanCamp as Agent 13 drives an all-new Audi A4 and Zemo, played by Daniel Brühl, has an A7 Sportback.