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LONDON, England – More than 75% of Millennials (76%) surveyed see an eco-friendly car as the best choice to make their life more environmentally friendly.
The data comes from a Nissan Europe study into younger people’s attitudes towards electric and hybrid vehicles and released during a presentation at a FutureFest event in London, England.
Gareth Dunsmore, Nissan’s director of electric vehicles at FutureFest, said the study probed the views of 2500 18- to 34-year-olds from the UK, France, Italy, Germany and Spain.
SOLVING THE ISSUES
Millennials were found to be willing to try new things, challenge processes, and think differently about the future. As such, the report showed that their environmental concerns were not smaller issues such as recycling (24%) or overflowing landfills (14%) but global issues such as climate change (53%) and air pollution (42%).
To help solve these issues they were willing to make bold changes such as switching to an energy provider dedicated to eco-friendly solutions (62%) or supporting brands committed to being environment-friendly (53%).
Dunsmore continued: “We’ve always known that millennials are the challenger generation but our European study also revealed that they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a meaningful difference to the world.
“It gives me immeasurable hope to see that millennials believe electric vehicles, such as the Nissan Leaf and e-NV200, already on the road, are part of the solution for a more sustainable future.”
Sarwant Singh, a member of Nissan’s Intelligent Motoring Advisory Board, added: “The millennial demographic has the potential to be hugely influential in determining the future of transport and sustainability.
“We’ve consistently found in our own research that they are early adopters of new technology, much more environmentally friendly than previous generations, and are generally willing to make sacrifices and lifestyle changes in line with their personal values and beliefs.”
As the “innovation partner” of FutureFest 2016, Dunsmore delivered a speech exploring the future of the automotive sector: ‘When is a car, not a car?’ He examined the evolution of the car and how people would soon be able to use their vehicles more intelligently, then looked ahead to the future of mobility and how Nissan was playing a key role.
The automaker has been pioneering battery cars/vans since the introduction of the Nissan Leaf in 2010. There are now more than 230 000 on the road worldwide of the world’s best-selling EV.
HYBRID IN NEXT 10 YEARS
Nissan recently introduced the third-generation model that delivers up to 250km on a full battery.
Most millennials surveyed owned a car (77%) and said they were interested in future driving technology; about 60% were likely to buy a hybrid car in the next 10 years. More than half saw an electric vehicle in their life sometime.
As proof of its commitment to a sustainable future, Nissan Motor Company has been a member of the Dow Jones Sustainability Index (DJSI) Asia/Pacific since 2009 and was recently added to the World Index, which tracks leading sustainability-driven companies worldwide.
FutureFest ran over September 17/18.