NEW SSANGYONG SALES TEAM: With Paul Williams (centre), CEO of SsangYong Motor UK, are (from left) the four new SsangYong ‘Customer Champions’ – David Payne, Dayrl Small, Natalie Leslie and Mani Sanghera. Image: SsangYong UK / Newspress
LONDON, England – SsangYong, Korea’s oldest vehicle manufacturer and only 4×4 and SUV specialist producer, is to try a new approach to selling and servicing of its six-car range within Greater London.
Instead of appointing conventional dealers/showrooms, SsangYong Motor UK has recruited its own team of ‘sales champions’ to work alongside a new network of service centres located around the British capital.
Paul Williams, CEO of SsangYong Motor UK, told The Carman in a media release: “This is an innovative and collaborative approach towards meeting the needs of the capital and is designed to complement the 24/7-age in which we now operate.
TEAM OF PROFESSIONALS
“We know from research and experience that more buyers are now doing their new car browsing online, that 48% of web activity is via a mobile phone or tablet, and that this is increasing all the time.
“To dovetail with this, we’ve recruited our own team of sales professionals who all come from a retail, rather than a motor trade, background. These customer champions will engage with prospective purchasers, follow-up with test drives at their home or work, sell and hand over the car, and introduce them to their nearest service centre.”
This new team has completed an intensive training programme and is fully conversant with the product, brand, finance options and after-sales service and will have continuing contact with future SsangYong owners.
FIVE LONDON CENTRES PLANNED
The four new SsangYong customer champions are David Payne, Dayrl Small, Natalie Leslie and Mani Sanghera. Supporting them will be five service centres offering a “collect and service” operation for added customer convenience.
Williams added: “This is a new way of building a relationship with each customer. We believe the format is particularly suited to London. It will also provide useful experience on how to handle other metropolitan areas.”