- Peugeot ‘back home’ after 15 years
- Plan to assemble 1000 cars a year
- Two models for now in Nairobi
PARIS, France – The PSA Group and Urysia have signed a contract to assemble Peugeot-branded vehicles in Kenya from June 2017 with a planned annual production target of more than 1000 units for the Kenyan market.
Production will start with the Peugeot 508, followed by the new Peugeot 3008 SUV.
The deal was signed at Kenyan State House, the president’s residence in Nairobi, in the presence of the president of Kenya, Uhuru Kenyatta, French Minister for the Economy and Finance Michel Sapin, Urysia CEO Claude Mwende and Jean-Christophe Quémard, PSA Group executive vice-president for the Middle East and Africa.
The deal comes shortly after Peugeot partner Citroen announced its withdrawal from the South African market.
Urusia has imported and distributed Peugeot products since 2010. Peugeot cars were previously assembled in Kenya from 1974-2002.
This agreement is part of a strategic growth plan, “Push to Pass” (which, The Corner thinks, is a trifle unfortunate in meaning for an auto company, but whatever!) and will “materialise the PSA Group’s ambition to develop internationally”.
Kenyatta told The Corner through a media release: “Peugeot cars have always been renowned for resilience, durability and reliability. We are proud to welcome them back home.”
Quémard added: “This investment in Kenya is part of the long-term strategy of the PSA Group to increase its sales in Africa and the Middle East with the aim to sell a million vehicles in 2025. Local production will serve the region’s markets and meet the expectations of our customers and the specific features of each country.”