- Vehicle showrooms scary places for women
- Haggling and pushy sales staff worrying
- Online purchase, home delivery, works fine
MOST WOMEN, according to a survey in the UK, are unhappy in a typical vehicle showroom but it’s unlikely the market will care.
Why? Because instead they’re spearheading the huge growth in online car-buying through their laptops, phones and offices instead.
The data come from a survey of almost 1000 car buyers conducted by online motor retail specialist BuyaCar.co.uk after noticing a surge in female customers that shows female buyers as being more than twice as likely as males to describe the showroom environment as stressful.
They are, therefore, “much less likely to report an enjoyable car-buying experience”.
FEMALE BUYERS UP BY 75%
The number of females using a particular leading online car retailer almost doubled through 2016 as they sought to avoid pushy sales staff and face-to-face negotiating. They also report feeling about vehicle choices.
Monitoring by BuyaCar.co.uk has seen growth in the number of women buying a vehicle online outstrip the increase in male. It reported: “In 2015 BuyaCar.co.uk’s female customers increased by 58%, men by 29%.”
It didn’t remain there: through 2016 growth in female customers surged by 75%, males by only 22%.
‘QUIET RESEARCH, BEST CHOICES’
Online buying and home delivery, BuyaCar’s MD Austin (how apt! – Ed) Collins told The Corner in a media release:
“The option of quietly researching and calculating the best choices is proving to be the perfect solution for women in particular. It’s certainly a big driver of growth for us.”