Smart women skipping car showroom hassles

  • Vehicle showrooms scary places for women
  • Haggling and pushy sales staff worrying
  • Online purchase, home delivery, works fine
LAPTOP REPLACING PUSHY SALESFOLK: A survey in the UK claims to prove women are avoiding vehicle showrooms and simply logging-on to buy their wheels.
LAPTOP REPLACING PUSHY SALESFOLK: A survey in the UK claims to prove women are avoiding vehicle showrooms and simply logging-on to buy their wheels.

MOST WOMEN, according to a survey in the UK, are unhappy in a typical vehicle showroom but it’s unlikely the market will care.

Why? Because instead they’re spearheading the huge growth in online car-buying through their laptops, phones and offices instead.

The data come from a survey of almost 1000 car buyers conducted by online motor retail specialist BuyaCar.co.uk after noticing a surge in female customers that shows female buyers as being more than twice as likely as males to describe the showroom environment as stressful.

ORDER FROM THE COUCH: Women looking for a new car are way more lilely to do over a laptop.
ORDER FROM THE COUCH: Women looking for a new car are way more likely to do over a laptop.

They are, therefore, “much less likely to report an enjoyable car-buying experience”.

FEMALE BUYERS UP BY 75%

The number of females using a particular leading online car retailer almost doubled through 2016 as they sought to avoid pushy sales staff and face-to-face negotiating. They also report feeling about vehicle choices.

Monitoring by BuyaCar.co.uk has seen growth in the number of women buying a vehicle online outstrip the increase in male. It reported: “In 2015 BuyaCar.co.uk’s female customers increased by 58%, men by 29%.”

It didn’t remain there: through 2016 growth in female customers surged by 75%, males by only 22%.

‘QUIET RESEARCH, BEST CHOICES’

Online buying and home delivery, BuyaCar’s MD Austin (how apt! – Ed) Collins told The Corner in a media release:

“The option of quietly researching and calculating the best choices is proving to be the perfect solution for women in particular. It’s certainly a big driver of growth for us.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s