Lynk&Co – fresh new brand on way from Geely

  • New brand on way from Chinese automaker
  • First two models for display at Shanghai show
  • Buy and share even possible, ‘lifetime’ warranty
Image: Lynx&Co
Image: Lynk&Co

SHANGHAI, China – Lynk&Co, a fresh brand in the auto world, has revealed its first two models at a preview here ahead of the city’s 2017 auto show that will open on April 19.

Lynk&Co is a brand from Geely Auto, a subsidiary of Zhejiang Geely Holdings which also owns the resurgent Volvo Cars and the London Taxi Company, and is one of China’s largest automakers.

Image: Lynx&Co
Image: Lynk&Co

Alain Visser, a Lynk&Co vice-president, told The Corner in a media release: “Only five months into our company’s life the promised range of vehicles, their quality of technology and connectivity, and the brand’s identity are being proved.

“We promise a lifetime warranty on every car and free data traffic for connectivity to underline our challenge to the traditional business model of the car industry.”

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The company’s stand at the show will display the first production models and an 03 design concept after a presentation by Peter Horbury, Geely Auto Group’s excecutive vice-president for design.

READ MORE Geely features on Carman’s Corner

The Lynk&Co business plan is based on state-of-the art connected cars, priced competitively and which, Visser said, could be bought online and delivered to the buyer’s home. A flexible subscription plan, he added, “will bring owners’ and users’ experience up-to-date with the expectations of a new generation of car buyers used to smartphone-app service levels of convenience”.

Image: Lynx&Co
Image: Lynk&Co

Visser added: “We believe Lynk&Co will offer the world’s most-connected cars with the first in-car digital sharing. We also offer a new business model, with a simplified product offer, transparent fixed-pricing and an attractive purchase and ownership experience here in China.

“We will bring a unique offer of connected mobility, with the option to share your car, where everything is included. The key to everything we do is simplicity.”

Image: Lynx&Co
Image: Lynk&Co

The 01 products, and their followers, use Swedish design and engineering and will be sold globally, starting with China. Geely Auto Group is one of China’s largest car manufacturers.

Image: Lynx&Co
Image: Lynk&Co
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