Hope for SA from UN Road Safety Week?

LONDON, England – Brake, a British road-safety charity, has published a report ahead of ‘2017 UN Road Safety Week’ (May 8-14) to help practitioners and campaigners to develop practical approaches to educating drivers, interventions and sustainable travel.

Given the recent horrific multi-death taxi crashes of the past week perhaps those in charge of what passes for road safety in South Africa and senior traffic department staff should read on…

The report, entitled ‘Aspire, Inform, Engage’, was produced with support from Suzuki New Zealand and looks at developing “a pragmatic approach to education related to safe, sustainable, healthy and fair transport at schools or companies or through wider communication campaigns”.


The report expounds on current research and evidence from transport psychology and health education academics and helps road-safety practitioners to set realistic goals and monitor/evaluate those goals.

It discusses the legitimacy of education and communication as a way to raise awareness of, and inspire action for, road safety issues while explaining recent evidence that long-term attitudinal and behavioural change is difficult to achieve and measure through individual interventions.

The report is freely available here.

Mary Williams, Brake’s chief executive told The Corner in a media release: “Traditional road-safety education and communication has focused on attitude and behaviour but research has shown this is difficult to achieve quickly or through one initiative – it often requires a combination of enforcement and message repetition over a long tilme.


“This doesn’t mean road safety and sustainable travel education should be abandoned – it has a key role in informing people about issues, deepening their knowledge and inspiring action to help save lives – including campaigning in communities for measures that decelerate traffic.

“This free report is valuable for a range of practitioners and campaigners and I encourage anyone who works in the field, or has an interest in this topic, to access it.”

Gary Collins, Suzuki NZ’s marketing manager, told The Corner: “We are delighted to give support. This guidance report will be an excellent tool for practitioners and campaigners to use to develop road-safety initiatives.”


Brake is supporting the fourth UN Global Road Safety Week (8-14 May) which supports interventions to reduce traffic speed, through measures such as 20mph (30km/h) zones in communities.

Organisations and individuals around the world are encouraged to get involved by organising activities or simply pledging to slow down.

Find out more about the Safety Week.

Brake’s activities as part of the UN Week also include:

A UK Slow Down primary school competition.
A Road Safety ‘Slow Down’ Week.


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