Special Land Rover book for 70th anniversary

HIGH-QUALITY PRINTING: Icon is a book aimed directly at enthusiasts around the world. Image: Land Rover
HIGH-QUALITY PRINTING: Icon is a book aimed directly at enthusiasts around the world. Image: Land Rover

WHITLEY, England – On April 30 1948, 69 years ago, a legend was born as the first Land Rover was revealed to the world at the Amsterdam auto show. Over the next seven decades the rugged 4×4 visited every part of the world as it wrote its name into automotive folk lore.

As Land Rover begins the countdown towards its 70th anniversary celebration a year from now the perfect gift for Defender lovers has been announced. ‘Icon’ is the definitive official book celebrating Series and Defender models.

It will be in bookshops, some showrooms, and at Land Rover Experience centres in July 2017. The UK price will be £50 (about R825).

STORY OF AN ICON: The cover of the anniversary history of the Land Rover Image: Land Rover
STORY OF AN ICON: The cover of the anniversary history of the Land Rover Image: Land Rover

Click here for images of early Land Rovers

Land Rover UK says: “The carefully curated and beautifully produced hardback charts the expeditions, humanitarian projects and adventures undertaken by these incredible machines and the people who brought them to life.

“It includes archive images, vivid first-hand accounts and exclusive interviews with the people behind the most recognisable 4×4 on the planet, including production-line employees, significant customers, and company executives.”

The team responsible for the Defender, chief design officer Gerry McGovern and product engineering director Nick Rogers, have shared their thoughts on what makes the Defender so special.

Series and Defender models have been popular with politicians, celebrities and the British royalty through the past 69 years so well-known contributors also share their experiences. South Africa rugby captain John Smit is one of them.

HOW TO GET A COPY

The books has a dozen chapters and more than 200 pages and, Land Rover says, “captures the essence of the Series and Defender models through the vehicles themselves and the people who have loved, driven and relied on them.”

Copies will also be available online at the official Land Rover shop and customers can register to be among the first to take delivery of Icon or register interest in the book here.

IT'S BEEN A LONG DRIVE: Dozens of variants of the Land Rover have been built since 1948 - this is the latest, the 2017 Compasss. Image: Land Rover
IT’S BEEN A LONG DRIVE: Dozens of variants of the Land Rover have been built since 1948 – this is the latest, the 2017 Compass. Image: Land Rover
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s