NEW YORK – Volvo Cars has once again been recognised by the US National Highway Traffic Safety Administration for its contribution to improving traffic safety and reducing road deaths and serious injury globally.
Per Lenhoff, a technical expert with Volvo Cars Safety Centre – claimed to be one of the most advanced test facilities in the auto industry – says Volvo has been recognised by NHTSA for its contribution to better traffic safety.
Over the years, Lenhoff said, the company has worked on, among others, developing systems for preventing its cars leaving the road and passenger protection in replicated actual crashes.
Lenhoff and Magdalena Lindman, having a clear focus on addressing real-life crash protection, are said to have contributed substantially to the high safety performance of Volvo Cars’ latest products, among them the all-new XC60, launched globally “with one of the highest levels of standard advanced driving assistance and steering support systems”.
The XC60 will arrive in South Africa in the second quarter of 2018.
Lindmann is a traffic safety data analysis at Volvo Cars’safety centre. She added: “We’re delighted to receive this recognition. Our goal is to make roads safer for everyone. It’s why we place so much importance on understanding actual (crash) data.
“Volvo Cars does not engineer cars just to pass safety tests – we engineer them to save lives. That’s always been our starting point.”
Lindman and Lenhoff join an exclusive club of Volvo safety engineers who have received this award over the years for their work on ground-breaking crash-protection innovations.
Malin Ekholm, vice-president for Volvo Cars’ Safety Centre, told The Corner in a media release: “We’re very pleased that Magdalena and Per have received this recognition. Volvo Cars’ foundation is protecting people, understanding their needs, and making their lives better.
“Our consistent approach to addressing road safety has had a clear effect on the lives of many people over the years. Our vision is that by 2020 nobody should be killed or seriously injured in a new Volvo car.”
FOOTNOTE: Volvo Cars is unique in the auto industry for its approach to road safety. Since 1970 the Swedish (though Chinese-owned) brand has been collecting data from thousands of car crashes to improve its understanding and so address real safety needs.
‘Safety Vision’ and ‘Real-Life Safety’ are part of Volvo Cars’ sustainability programme.