- Brand to expand and strengthen its portfolio
- Crossland X soon, Grandland X early 2018
- Dedicated distributor Williams Hunt from 2018
JOHANNESBURG. Opel says it has cemented its commitment to South Africa with plans to strengthen the brand and grow its market here through a new distributor and fresh vehicles.
The Williams Hunt group will be the dedicated distributor for Opel products in South Africa from January 2018. It’s been a major Opel partner in SA for many years with about 20% of overall sales.
The German brand will launch the Opel Crossland X in the second half of 2017, the Opel Grandland X in 2018, and says Opel customers can expect more German-engineered vehicles thereafter.
Opel has been in the SA auto market since the 1930’s. Its current range includes the Adam, Corsa, Astra and Mokka.
Bill Mott, Opel’s director of international sales, told The Corner in a media release: “Opel has had great success in South Africa. The Opel Astra won the 2017 South African Car of the Year title.
“Customers can expect the same quality of post-sales support and no change to existing warranties as we continue to grow in the South African market.”
This year (2017), the news release added, would be the most active year in the brand’s history through a “7 in 17” model offensive – said to be more than any previous year.
It also claimed that, through 2015/16, Opel sales in South Africa grew 9.6% against an overall market decline of 15.5%.
Mott again: “We view South Africa as an important market. We are confident the brand will continue to grow globally on the solid foundation built through more than 80 years.”