Volvo going for vivid colour for 2018 XC40 compact SUV

    • Bright colours, new trim for newbie car
    • Expected in South Africa in April 2018
    • Going for fresh, creative, vehicles
Image: Volvo / Newspress
DESIGN BOSS: Robin Page is president of design at Volvo Cars. Image: Volvo / Newspress

THE COLOURFUL NEW Volvo XC40, Volvo Cars’ first entry in the compact premium SUV segment, claims to have dozens of possible exterior and interior colour combinations with personalisation at its core.

The cars are yet to be officially but when they are, later in 2017 (April 2018 in South Africa), they will complete Volvo’s three-tier SUV line-up “with a distinctive car for a distinctive driver”.

Volvo says it gave its designers the freedom to create a car that could bring “vibrancy, individuality and playfulness” to the premium SUV segment.

Image: Volvo / Newspress
MATERIAL GIRL: Linnea Karlsson wears her own shades of colour while working as a Volvo materials designer.  Image: Volvo / Newspress

Thomas Ingenlath, Volvo Cars’ cheif designer, told Carman’s Corner in a media release: “We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up while allowing its drivers to put their personality in their driveway.

“XC40 drivers, we believe, are interested in fashion, design and popular culture, many live in large, vibrant cities, and they want a car that reflects their personality.

“The XC40 is that car.”


Robin Page, senior vice-president for design, added: “Our customer research clearly showed that we needed a wider selection of colours and materials so we needed to start from scratch.”

The result on the outside, Volvo says, was a broad selection of colour combinations from a solid monochromatic theme to dual compositions in vivid colours.

Interior options, the Swedes said, will deliver a youthful and premium feel.

READ MORE Volvo features on Carman’s Corner

New interior colour choices in the XC40 include warm range carpets, red upholstery, and new and distinctive trim and materials “with designs inspired by urban architecture and cartography”. Felt-based carpets, headlinings and door inserts, it is hoped, “will deliver a modern touch”.

Come 2018, look out for vivid exterior colour combinations; R-Design and Inscription trim levels, it’s said, will reflect a more dynamic and premium feel.

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