Infiniti going to China: Five models to be built there

  • Five new models to be assembled there
  • New styling lines to be introduced
  • Tripling current sales is the target
Production and a sales drive for the luxury brand in the very far east. Image: Infiniti / Newspress
NEW HOME IN CHINA: Production and a sales drive for the luxury brand in the very far east. Image: Infiniti / Newspress

BEIJING, China – The Infiniti auto brand has announced that it will assemble five new / replacement vehicles in China over the next five years, starting with a replacment QX50 SUV.

The announcement, handily, comes just before the opening of the 2018 Beijing International auto show.

Roland Krueger, chairman and global president of Infiniti Motor, told The Corner in an international media release: “We plan to localise five new vehicles in China, tripling sales in our fastest growth market.”

AIMING TO BE TOP CHALLENGER

He added: ”We anticipate that, by 2025, more than half of global new Infiniti sales will be electric. Infiniti is pursuing localisation in China with Dongfeng Motors to expand our network and introduce technology such as a variable a compression engine and vehicle electrification.

”We will continue to strive to make Infiniti the top premium challenger brand in the market.”

The Beijing auto show will be the first opportunity for Infiniti to show off its all-new QX50 premium SUV in Asia, with local production expected soon. These will be sold only in China from later in 2018.

READ MORE Infiniti features on Carman’s Corner

Also making its Asian debut will be a ”stylish and innovative” Q Inspiration concept car, said to represent the  next step in Infiniti design; it’s the first manifestation of Infiniti’s new shape for sedans and the start an era of battery power.

Infiniti sold a record 48 408 vehicles in China in 2017 – 16% more than in 2016.

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