- R1.5bn total investment made so far
- More than R700m invested in parts supply
- Even more dealers expected by 2023
RUSSELSHEIM, Germany – Opel Germany has set up a wholly owned subsidiary, Opel SA, into which it has invested more than R700-million for Opel parts, warranty and servicing.
The new network has also announced a R20-million investment in corporate identity through Unitrans, new owner of distribution rights for the brand in southern Africa.
The move will use local signage contractors.
RE-FOCUSING THE NETWORK
Brian Hunter, Unitrans GM for Opel SA, told The Corner in a media release: “Opel wants to stimulate job creation and support local business, Our local suppliers met the German required standards.”
Former international Opel distributor General Motors withdrew from various right-hand drive markets (such as SA) around the world in 2017 so Opel used the opportunity to re-focus its SA dealer network.
There are now 35 dealers across the country, with more expected to be open by 2023.
Bill Mott, Opel’s Germany-based director of international sales, said the brand’s focus was on growth in southern Africa: “South Africa is a very important market. This is a strategic investment to take the brand from strength to strength in SA and other key markets.”
Total SA investment has now passed R1.5-billion and has the organisation now has more than 1000 employees.