Big bucks backing Opel SA’s new owner

  • R1.5bn total investment made so far
  • More than R700m invested in parts supply
  • Even more dealers expected by 2023
OPEL COMEBACK FOR SA: This is how your local Opel dealer might look in future. Image: Opel SA / Quickpic
OPEL COMEBACK FOR SA: This is how your local Opel dealer might look in future. Image: Opel SA / Quickpic

RUSSELSHEIM, Germany – Opel Germany has set up a wholly owned subsidiary, Opel SA, into which it has invested more than R700-million for Opel parts, warranty and servicing.

The new network has also announced a R20-million investment in corporate identity through Unitrans, new owner of distribution rights for the brand in southern Africa.

The move will use local signage contractors.

RE-FOCUSING THE NETWORK

Brian Hunter, Unitrans GM for Opel SA, told The Corner in a media release: “Opel wants to stimulate job creation and support local business, Our local suppliers met the German required standards.”

Former international Opel distributor General Motors withdrew from various right-hand drive markets (such as SA) around the world in 2017 so Opel used the opportunity to re-focus its SA dealer network.

There are now 35 dealers across the country, with more expected to be open by 2023.

READ MORE Opel features on Carman’s Corner

Bill Mott, Opel’s Germany-based director of international sales, said the brand’s focus was on growth in southern Africa: “South Africa is a very important market. This is a strategic investment to take the brand from strength to strength in SA and other key markets.”

Total SA investment has now passed R1.5-billion and has the organisation now has more than 1000 employees.

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