Global accolade for Kia’s Korean exhibition space

  • Beat 360 wins global design excellence award
  • Show space brings a unique Kia brand experience
  • Latest win grows list of global design accolades
KIA’S BEAT 360: The ‘space’ houses a café, garden, and salon, in a building covering more than 1900 square metres, Image: Kia Motors

SEOUL, South Korea – Kia Motors has taken honours in International Design Excellence Awards (IDEA) for its unique Beat 360 brand experience space in Seoul which topped the Environments and Design strategy categories.

BEAT 360, opened in June 2017 is Kia’s first brand experience space. It houses a café, garden, and salon, in a building covering more than 1900 square metres, all of it communicating about Kia Motors.

The international jury of design experts praised the experience space ”for its innovative and pioneering design philosophy”.

KIA PRODUCTS ON DISPLAY: One of the marketing displays among those in the BEAT 360 ‘space’ in Korea. Image: Kia Motors

This wins, Kia says, have added to recognition and critical acclaim for Kia’s approach to design; already won in 2018 are three Red Dot and three iF design awards.

The IDEA success brings the brand’s global design award score 37 since the Kia Soul first won a Red Dot award in 2009.

Youngwon Cho, a senior member of branding and marketing with Kia, told The Corner in a media release: “Kia can be incredibly proud of this latest triumph. It highlights the brand’s creativity and the innovative way that BEAT 360 communicates brand values to buyers.

”It is further proof of Kia’s continuing commitment to the highest standards in brand value.”

READ MORE Kia features on Carman’s Corner

The ‘space’ has three themed areas connected by a track on which visitors can drive Kia products. It handles launch events and cultural / arts initiatives and enables people to learn more about the Kia brand.

The company says BEAT 360 has received more than 130 000 visitors to date (Sept 2018).

IDEA is operated by the Industrial Design Association of America as one of the world’s most prestige design competitions.

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